Ginco was appointed Design Director of Tele Atlas team of 5 designers. The identity of the Begian digital map provider is inspired from a Norwegian tale. The symbol of the child travelling on a goose acts as a matephore for mapping and affirms the brand driver as "To the Heart", the brand appealing to our need for discovery, experiencing and learning. The identity was implemented to litterature, products, signage, a launch film and new media.
Ginco planned and designed a Power Point sales presentation, with a hyperlink into Howard Hunt's intranet. Ginco planned and designed the sites to be aligned to the brand and work seemlessly together.
For further information please call +44 (0)20 7708 3907 or email Virginie@gincodesign.co.uk