Ginco's task was to review the British Airways identity following the controversy over the World Images. Ginco created a set of an Integrated Interim Guideline in collaboration with M&C Saatchi with the aim to reassert the BA Masterbrand above and below the line, as well as to introduce the oneworld alliance. This also led to the design of identity guidelines for BA sub-brand World Cargo.
Ginco designed the visual system and brochure for Enterprise IG, the WPP brand consultancy. The brochure is a manifesto like document that introduces the concept of the group offer, Brand Alignment TM.
Ginco worked as a member of the Identica Brand Environment team. The project was to update the Chivas Regal brand and to evolve the perception of whisky drinking. This resulted in the production of a new brand manual.
Silver and warm whisky tones, the !t icon and strong typography all combine to create an upbeat style for Chivas.
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